Brand：ReFa
Celebrity：朱一龙 Zhu Yilong
Task：Highlight product features, convey different feels for different product lines through brand ambassador and product interactions.
Summary：We planned three themes respectively based on each REFA beauty device. They were 'REFA New Gravity', 'Color for Beauty' and 'Fight for Beauty'. Each video has its distinctive visual style and dynamic music, in which ReFa's brand ambassador acted out the product's charming features.
Concept：ReFa新引力
Product：ReFa MOTION CARAT
by Dir.Yuan
Concept：为美上色
Product：ReFa CARAT RAY
by Dir.Yuan
Concept：为美而战
Product：ReFa DOUBLE RAY
by Dir.Yuan
---- END ----