RED Influencer Marketing
- 郭 兮若
- 2021年7月30日
- 讀畢需時 1 分鐘
Brand：ORBIS
Project：Raise purchase intention of Q4 key SKUs in 2020 by collaborating with influencers from multiple disciplines, and solidify the brand position as a professional and scientific brand through frequent exposure for 3 consecutive months.
Results：Brand power increased significantly, Impression 1000w+ Engagement 6w+ TMALL Visitors 200%+ Purchase Conversion 60%+
Brand：DUO
Project：Build DUO's presence in China from scratch as brand enters the Chinese market from October to December in 2020. Open up the brand's market and TA through beauty and skincare influencers.
Results：Impression/Month 92w+ Engagement 2000+ TMALL Official Store Visitors 300%+ Purchase Conversion 80%+
Brand：DUO
Project：From October to December 2020, break market stereotype regarding cleansing creams, introduce the concept of cleansing skincare, create buzz and bring traffic for the brand by collaborating with high-quality micro-influencers.
Results：Approx. 1000 micro-influencers, impression 1 Mil+ Engagement 10w+ TMALL Official Store Visitors 300%+ Purchase Conversion 80%+
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