Pure&Mild "Double 11" Interactive Videos
郭 兮若- 2021年7月30日
- 讀畢需時 1 分鐘
Brand：PURE&MILD
Agency：Dentsu
Celebrity：黄 明昊 Justin
Target Consumers：18 to 25 year-old female
Concept： Midnight Vitamin Prince
Videos：81 Vertical Videos x 15 seconds
Summary：We came up with the theme of 'The Late-night Vitamin Prince' based on the benefits and ingredients of the Pure & Mild sleeping pack.
We designed four character settings for Justin, in correspondence with four outfits, acted out in five diverse scenes. Our team shot 80 different sets of videos in total within two days, in addition to one video exclusive for his fans.
Results：81 videos were embedded in the H5 interactive page which triggered fans' participation and made the topic viral. The videos received 1,735,000+ views. Over 10000 items were sold during T-mall double eleven pre-sale period.
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