Brand：ORBIS
Background：Japanese skincare brand ORBIS did not have any offline store or offline sales channel in China. For the offline popup store, ORBIS needed to boost its brand awareness as well as convey its brand concept to Chinese consumers so that consumerscouldexperience in-person.ORBIS also wished to raise purchasing intention for 'ORBIS U' series, while increasing social media followership and driving traffic to e-commerce.
Summary：We invited Japanese artist Hitomi Sato to design the pop-up space for ORBIS. In line with the brand’s overall 2020 theme of "高光奥秘 (The Secret of Highlight)", the space was centered around the exploration of light, and divided into product display, product experience, and interaction areas.
We created online hype on social media during the warm-up phase, and designed interactive incentives throughout consumer experience, including check-ins, giveaways, exclusive coupons and gifts for on-the-spot purchases. Through collaborating with influencers and Media as well as creating buzz on Weibo, WeChat, RED, and live broadcast platform Yizhibo, we integrated online and offline, successfully tying EC into the event, and drove leads and sales for the brand.
Results：During the event, shopping mall traffic was over 55,000,3,000+ rewards were gifted to new followers. Extensive online exposure was achieved, driving traffic and retention for ORBIS official social media accounts and T-mall flagship store. On four main social media platforms, Weibo, WeChat, RED, and Yizhibo, over 3,460,000 impressions and 6,000,000 engagements were achieved.
---- END ----