The latest 2021 October issue of ViVi, Japanese top fashion magazine, came out on August 20, and is available on online sites including Amazon, HMV, Rakuten, as well as bookstores and convenience stores across Japan. Featuring Sakura Miyawaki as the cover girl, each copy is accompanied with FlowerKnows gift pack — the same color of FlowerKnows Lip Tint used by Sakura Miyawaki in the cover photo, as well as FlowerKnows heart-shaped handheld mirror.
The collaboration is a highlight of MoldBreaking’s integrated marketing plan for FlowerKnows in the Japanese market. In the issue, ViVi editorial team introduces and recommends FlowerKnows, the gift pack has also received praises from many readers who are surprised by how lovely they find the products to be.
The combination of “Sakura Miyawaki Feature” and “FlowerKnows Gift Pack” has created buzz online as well. ViVi Model Lina Arashi showcased the gift pack in a live broadcast on Instagram. ViVi Model Lina Arashi showcased the gift pack in a live broadcast on Instagram. She reviewed and tried on the lip tint which captured hearts of many.
ViVi is a popular magazine under Japanese publishing company Kodansha. Since its launch in 1983, ViVi has become the trendsetter among young women in Japan. ViVi’s monthly print circulation is 110000+, the website has over 3.6 million monthly unique visitors, and the total number of ViVi’s social media followers exceeds 6.4 million.
