With "中国メイク" (Chinese makeup looks) trending in Japan, the buzz around Chinese makeup and Chinese cosmetics continue to grow. Recently, MoldBreaking helped realize a content collaboration between Japanese fashion magazine ViVi and Chinese makeup brand COLORKEY, where ViVi introduced the latest makeup tips on how to use COLORKEY to achieve a confident but cute look.
ViVi's instagram post busts the stereotype that Chinese makeup look is almost always bold and mature, by creating a look that balances both boldness and sweetness.
To achieve the look, ViVi used COLORKEY's Tiger Makeup Palette, Sparkling Galaxy Liquid Eyeshadow, Sketch Eyebrow Pencil, Prisma Natural Setting Powder, Floating Color Liquid Eyeliner, and Lip Lacquer. ViVi model Seika Furuhata sported the new look, and on top of that, ViVi shared four trendy eye and cheek makeup tips for Chinese makeup, accompanied with a step-by-step tutorial. ViVi makeup artist Fukuoka Rei was especially fond of the Tiger Makeup Palette, commending on its texture and glitter as well as how it can be used both as blush and highlighter.
For makeup brands, joining with media to showcase how products can be used to achieve popular looks is an effective way to make themselves more relevant to young consumers. As Chinese makeup looks continue to gain popularity, while Chinese cosmetics gain more recognition in Japan, we look forward to seeing more of these high-quality content.